It's never the leads, my friend. It's your ability to convert.

For over 20 years, I've dedicated my life to bringing you the very best selling,

marketing and business building strategies to keep your business thriving.

Get ready to experience the success you've been searching for.

Welcome to the Tom Ferry Show.

Hey, thanks so much for watching.

It's episode 125 of the Tom Ferry Show. Today, I'm talking to you about three primary skills everyone needs if we want to convert more of those leads into appointments and ultimately signed contracts.

So let's take a look, right?

We know that number one, and probably the thing that I see more and more people missing,

is we've stopped the art of building rapport.

Can you think about a time maybe in your life when you were single,

or maybe you're single now, and you were dating?

You know that awkward moment when you're not in rapport with someone, right? You're sitting across the

table, they're looking at their phone, you're looking at your phone, it's just

awkward, right? Well, I want you to imagine that moment if you knew exactly what to do to build rapport with anybody, anytime, anywhere, so you can break

the ice and really get to what matters most, whether it's connecting with them on a date or in this case building rapport to

see if they qualify for your services to buy or sell real estate.

At the end of the day, my friends, it's simply this.

There's people that know how to build report and there's

people that don't and there's a lot of work out there I'm going to tell you that the

most basic thing that I follow every single time in every engagement and it doesn't

matter if it's someone I've known for years or someone

...