Everybody wants to go shopping with friends.

Everyone hates to be sold.

This is the label.

I love the fact that you said, just because you're down today,

you know, we'll make it.

No, of course not. Yeah, everyone thinks about everything is do or die today and

sometimes that's true when you have a bank riding down your neck right you have

certain bills but for the most part it's it's not like I've I've sold apartments for clients and they've made millions of dollars the next deal we do

They're gonna take it on the chin and it's like the world came to an end and I I'm like, but net it out.

You just, you've made 2 million bucks

instead of making three on two transactions.

And it's so hard for them to see it that way,

but you have to, like you said, set those expectations and see the world view of everything

to kind of take people back a moment, like teach people to breathe.

Just like, take a moment, take a step back, everything's going to be okay, you're not going to die.

Like we're not, we're not doing brain surgery, you know, it's like, sometimes you have to remind people of that,

like no matter what happens with this deal you're probably

gonna live. You connect emotionally to people. People buy on emotion for logical reasons

no more than any other place than real estate.

Because it's the most emotional purpose.

What do you do to emotionally connect to your clients?

It's all about finding that one little thing

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