3 Reasons You Need a Personal Brand Now | Goldie Chan

The Art of Charm

http://www.TheArtOfCharm.com

Business, Health & Fitness, Education

4.7 • 11K Ratings

🗓️ 20 October 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if the fastest way to future-proof your career isn’t networking — it’s owning your story? In this episode, AJ and Johnny sit down with Goldie Chan, Forbes columnist and founder of Goldie Builds, to unpack how personal branding creates opportunities long before résumés do. Goldie shares how she went from shy creator to “The Oprah of LinkedIn,” why introverts have a unique advantage in today’s attention economy, and how anyone can build a personal brand without dancing on camera or posting every day. This conversation breaks down the simple, repeatable steps to make your digital footprint work for you. Whether you want to get noticed by recruiters, stand out in your field, or create more leverage in your career, this episode gives you the framework to build visibility and credibility on your own terms. What to Listen For [00:00:00] Goldie’s unexpected journey from introvert to LinkedIn icon [00:02:15] Why your digital footprint matters more than your résumé [00:04:42] How 800 daily videos built a global brand [00:08:30] Overcoming “Cringe Mountain” and posting your first piece of content [00:13:20] Why personal branding gives you career leverage [00:18:45] How to start with just one post a month [00:24:30] The secret power of Employee Generated Content (EGC) [00:31:05] Why introverts can thrive in personal branding [00:36:42] Goldie’s three steps to showing up authentically online [00:42:18] How to build visibility without burning out A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠ The very qualities that make you exceptional in your field are working against you socially. Visit the ⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠and use my code CHARM for 25% off. Ready to turn your business idea into reality? Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Save more than fifty percent on term life insurance at ⁠⁠⁠⁠⁠SELECTQUOTE.COM/CHARM⁠⁠⁠⁠⁠ TODAY to get started Curious about your influence level? Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode resources: ⁠⁠⁠Goldie Chan's LinkedIn Personal Branding for Introverts Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You know, some people think OCD is just about keeping your house super clean?
0:04.0	That stereotype drives me crazy.
0:06.1	Real OCD creates these unwanted intrusive thoughts about stuff you actually care about,
0:11.3	like your social life.
0:12.4	Exactly.
0:13.4	It makes you doubt whether people actually like you or you're terrified.
0:16.4	You accidentally offended someone.
0:18.2	You spend hours replaying conversations looking for proof you're not a
0:22.1	terrible person. And those thoughts get so overwhelming. You start doing all these behaviors to make
0:26.8	them stop, like mentally reviewing every interaction or trying to cancel negative thoughts with
0:31.4	positive ones before you see friends. But here's the thing. The doubts and fears just come back
0:36.7	even stronger. It isolates you from the
0:38.9	connections that make life worth living. That's where NOCD comes in. They're the world's leading
0:43.9	provider of OCD treatment and all of their therapists specialize in ERP therapy. That's exposure
0:49.7	and response prevention. Not regular talk therapy, which actually makes OCD worse. NOCD does live
0:56.8	face-to-face virtual sessions, where they teach you proven techniques to manage intrusive thoughts
1:01.7	and reclaim your confidence. It's 100% virtual, covered by insurance for over 155 million Americans,
1:08.3	and you get support between sessions so you're not facing this alone.
1:12.9	If you think OCD might be holding you back, go to NOCD.com and book a free 15-minute call.
1:19.8	That's N-O-C-D.com.
1:22.6	It starts with a swell.
1:24.5	Rich, warming pumpkin spice flavors, then a splash.
	...

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