[3 of 3] How To Sell Millions Without Ever Opening Your Mouth!

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 18 March 2019

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is it possible to sell millions without ever opening your mouth?

It is if you’re a strong copywriter. I’ve already shared with you some tips on how to sell with the written word. In the last episode, I talked about using emotions and cliffhangers to keep your customers hooked on reading more about your offer. Next, let’s look at the last three steps, beginning with what I call preemptive credibility.
Most people nowadays are very skeptical no matter what you do. Consumers are more skeptical than ever and more demanding than ever. So what you need to do is stack up your credibility.
What do you have to offer? Maybe you have a long history of being in business. If you have a lot of happy customers who have left reviews, use that. If you have case studies, use that. You can also talk about the scientific research that went into your product.

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Transcript

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0:00.0	Hi, this is Dan Lockett.
0:07.0	Welcome.
0:09.0	Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.
0:18.0	He's helped millions of people to move past the mental barriers that were holding them back
0:24.6	from stepping into their power to become a better version of themselves and live a kick-ass life.
0:32.6	I know this firsthand as I'm Jenny, Dan's wife. And here's your host, Dan Locke. On this episode, Dan
0:43.8	covers the final three steps of this copywriting secret series. You'll learn how to eliminate
0:49.4	all objections with preemptive credibility, how to use the FAQ section to generate more sales,
0:56.0	and why comparing apples to oranges can help you sell high-ticket items with ease.
1:01.0	Here's your host, Dan Locke.
1:04.0	Step number five, eliminate all objections with what I call preemptive credibility.
1:11.6	Okay, so you gotta think about most people nowadays, they're very skeptical.
1:15.6	It doesn't matter what you do.
1:16.6	It doesn't matter you have, like, you've been in business for so long,
1:19.6	but people, consumers, they are, they're more skeptical than ever.
1:23.6	They're more demanding than ever.
1:26.6	So the way that you could do this is what I call
1:28.6	stacking up your credibility. So think about what is that you have to offer. Maybe you have a long
1:36.1	history of being in business. Use that. If you have a lot of happy customers, reviews, use that. If you have a lot of happy customers, reviews, use that. If you have case studies, use
1:49.6	that. If you are selling some kind of product with science, back you up with research, use
1:55.8	that. You want to use everything you possibly could because people are skeptical and you
2:00.3	won't use that in
	...

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