Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife. And here's your host, Dan Locke. Today on the show, Dan

continues with the seven-part copywriting series. Plus, stay tuned to hear the bonus copywriting

technique he shares to create high converting sales copy. So that's step number two, creating irresistible offer.

Now step number three, this step would take a little bit more thinking time.

This, what I want you to do is to list every single feature and benefit about your offer.

So now you have your offer.

Now list every single thing possibly

that people would get, they would benefit from your product or service.

Now you might think when you make this list,

I can tell you, for most people,

most copywriters or even business owners,

your list would be very, very short

because you are too close to your product.

So you might think, let's say you are selling a computer.

And you might think, well, this computer only has five features, but that's not enough.

You want every single possible scenario.

I guess since you're closer to the product as well,

...