3 More Questions (John Peyton) with David Novak and Koula Callahan
How Leaders Lead with David Novak
David Novak Leadership
4.8 • 596 Ratings
🗓️ 4 November 2024
⏱️ 10 minutes
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| 0:00.0 | Welcome to How Leaders Lead. I'm Kula Callahan, here to bring you another edition of three more questions with David Novak. |
| 0:05.9 | David, are you fancy like Applebee's on a date night? |
| 0:10.5 | I hope so. Let's go, Kula. Let's go. |
| 0:13.3 | Today we're debriefing your conversation with John Payton, who is the CEO of Dine Brands, which is Applebee's, IHop, and Fuzzy's Taco Shop. I'm so excited to talk to you |
| 0:24.1 | about your conversation with John because he leads these nostalgic, iconic brands that have |
| 0:29.9 | stayed super relevant over the course of their existence. Absolutely. And I think one of the things |
| 0:35.4 | that they try to do is stay current by doing things that keep the brands in the vernacular, keep them into what's happening now in the world. |
| 0:43.4 | And then he's got a totally different challenge with Fuzzies Tacos, which is basically a new brand. And it'll be interesting to see what he does with that one. |
| 0:55.7 | He's definitely got a fun challenge on his hands, David, but for our conversation today, I'm going to hit you with three |
| 1:00.1 | more questions. Are you ready for it? All right. Let's go. Question number one, John and his team |
| 1:10.6 | at Applebee's had a pretty amazing viral moment that |
| 1:13.2 | created tons of momentum for their brand with the song fancy like by walker hayes which i'm sure |
| 1:18.8 | everyone listening to this podcast has heard david did something like that ever happened for you at |
| 1:24.2 | young brands where you had this viral moment that created all of this |
| 1:28.1 | momentum and positive word of mouth about your brand? |
| 1:31.1 | Well, I don't think we had a fancy like moment, but we did have a Colonel Sanders like moment. |
| 1:38.2 | Shortly after I left Young Brands, the KFC came up with the idea to bring back the kernel. Now, we had had the |
| 1:46.8 | colonel in many different forms. We had him in an animated form. We'd had them with old nostalgic |
| 1:53.4 | film where we did commercials with the colonel. They decided to bring back the colonel by using |
| 1:59.5 | different actors and actresses. And in fact, they had, |
| 2:03.4 | you know, George Hamilton, Reba McIntyre, you know, all kinds of actors and actresses that, |
| 2:12.8 | you know, played the role of the colonel. And it was hilarious and it was attention getting |
... |
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