If you want your team to feel comfortable taking risks and being open, it’s up to you to set an example of vulnerability. That big idea comes through loud and clear in this conversation with Aaron Witt, the CEO of BuildWitt. His company serves what Aaron calls the “Dirt World” — those businesses doing the infrastructure and construction work most of us take for granted. See how this up-and-coming leader sets the example of vulnerability, and learn a few tips to elevate your communication and storytelling skills along the way. You’ll also learn: How to create memorable content that resonates with people The surprisingly “small” tip that will help you accomplish big goals  Why every leader should level up their communication skills The danger that might be lurking in times of big growth Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.