Welcome to How Leaders Lead. I'm Kula Callahan, here to bring you another edition of three more

questions with David Novak. David, it's so good to be with you. How are you doing today?

Kula, it's always a privilege and an honor to be with you and always have so much fun doing these

three more questions. And today, we're going to debrief my

conversation that I had with Joe Scarlett, the former CEO of Tractor Supply. David, this episode

was fantastic. Joe is a guy who has incredible stories about his career and just hearing the

history of Tractor Supply and how he has grown it to a wildly successful

company is something that I truly enjoyed listening to and Joe is a leader that I loved

learning from. His big tenant and leadership is that transparency is what unifies a team.

And so I'm excited to get your take on some of the concepts that he

talked about in your conversation. So without further ado, David, let's get right into the questions

for today. Let's do it. And I have to tell you that I think the thing that I really appreciated

about Joe was just that he's the real deal. And I think that's what you beat by transparency as what you see

is what you get. And I just loved it. And I also love learning about tractor supply. You know, I'm not a

real tractor guy, a farm guy. I mean, that's not exactly my cup of tea. But it's amazing in this

country, how successful you can be, you know, attacking categories that you just don't

think of each and every day. And Joe and his team did a marvelous job doing it. They certainly

did, David. And that's a great tee up to question number one. So let's just get right into it.

Fire away.

Question number one.

In the early days of tractor supply, they really focused their sales efforts on production

agriculture.

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