Welcome to How Leaders Lead. I'm Kula Callahan, here to bring you another edition of three more questions with David Novak.

David, so pumped to be here with you today because we're talking about your conversation with Jenny Britton.

She's the founder of Jenny's ice creams, which is very near and dear to my heart because her ice creams are insane.

Everybody's heart, Kula. I mean, I can't believe what it would be like to be in the ice cream business.

Can you imagine just the joy you'd be providing to all your customers and just she's got

that brambleberry flavor.

She's got these incredible flavors.

She's so talented and so smart.

I was really impressed with her.

I was too.

Thankfully or dangerously, I live about 0.2 miles away from a Jenny's ice cream shop.

It's like you could almost see it out of my back door.

And when I finished dinner, if I don't have a little dessert in my fridge,

I just walk down to jinnies. And just the smell of the shop itself is so satisfying. And it's such a

positive experience. Like sometimes I don't even get ice cream. I just go in there and smell the

smells because it's so delicious. And it's just a really fun atmosphere to be in. There's so much joy in there and smell the smells because it's so delicious and it's just a really fun

atmosphere to be in. There's so much joy in there. Jenny is a very talented person, but don't

talk about how you go there and don't get ice cream and you just smell things. That's the dumbest thing

I've ever heard in my life, Kula. You know you indulge. You know you do. And the thing about

Jenny, the reason why she's so

successful is she's really learned how to combine the art and creativity of creating something

with the science of being able to commercialize it. And I think that that's a very unique

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