Welcome to How Leaders Lead. I'm Kula Callahan, here to bring you another edition of three more questions with David Novak.

David, it's so fun to be back recording with you. How are you today?

I'm doing fine, Kula, and I'm looking forward to talking about our conversation that we had with Hal Rosenbluth, the chairman of New Ocean Health Solutions.

This guy's a real innovative person and has a great background in the world of health care.

This conversation is witty and incredibly inspiring. So if you haven't given it a listen,

definitely carve out time this week to listen to the full episode with Hal.

You know, one of the things that I write about my new book, How Leaders Learn, is the

importance of learning from your upbringing and new environments. And one of the things I particularly

loved about my conversation with Hal was how much he learned by working on a farm

and being around farmers. And he really applied that to how he grew his businesses. And I thought

that was very, very powerful. I never knew there was so much about running a farm that you could

apply to running a business. But like you said, Howe explains how those lessons certainly translate to the

business world. And one of our questions is actually about that exact topic. So without further ado,

let's get going. All right. Fire away, cool.

Question number one. How ended up becoming the CEO of his family business, Rosenbluth International,

which is the world's third largest travel management company and they've got offices all over the world.

It was a $6 billion business and he had to spread their cultural behaviors to employees and offices all over the world.

Now, David, at one point at Young Brands,

you had one and a half million employees across the world. What process did you use to ensure

your cultural values were implemented across the globe? Well, I think the first thing that a leader

has to do is has to decide just how important is this. And one of the things that Hal talked about

in the podcast was how he really sort of transformed his own thinking from being just a

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