Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

Okay, welcome back. So I'm sharing with you negotiation tips that if you use can be

worth millions to you. And I say that not as hyperbole, but because not using one or more of these tips cost me that amount, or using one or more of these tips, gain me that amount.

Yesterday we discussed the immense penalty that you can pay for impatience. You can get a deal done

fast but you will pay for it. It's just important to know that. The second tip was

keeping your emotional distance on the outcome. The one most emotionally attached to the outcome is the one who will

pay the most, period. And the third is the importance of setting the right stage,

where, when, and what time.

And now, number four, as I promised,

this is one of the biggest negotiation tips

that I can give you, one that will pay you big bucks

over and over and over again.

Number four, go big. Ask for the moon. So at least you end up reaching the sky.

The first key here is figure out what the heart of the deal is, particularly for you.

In every negotiation there are dozens, if not hundreds, of

deal points, but there are only usually a few or one that really matters. And the heart of the deal is

different for different deals and different for

different parties within the deal. It might be the purchase price but usually it's

something else like the term of the non-compete clause, retaining certain rights, copyrights or patents, the

terms of the royalty payment or license agreement, the stock selling blackout period,

retaining the client database. Just know there are other aspects to the deal

...