4.8 • 849 Ratings
🗓️ 14 October 2025
⏱️ 28 minutes
🧾️ Download transcript
Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $100M Money Models to explore how to turn cold traffic into high-ticket clients. From mapping the customer journey to implementing conditional downsells, we break down exactly what works in marketing to maximize revenue without cutting prices.
We explore how membership and continuity models are making a comeback, why speed-to-lead is critical, and how to structure Typeform knockouts to qualify leads efficiently. Plus, we dissect the art of downselling—how to offer a slice of your core program at a lower price while still setting up your prospects for the full high-ticket offer.
We also share a real-world example from a client session where we redesigned their sales funnel, increased show rates, and built a structured upsell path that turns prospects into long-term customers. These insights should help you capture more leads, increase conversions, and maximize lifetime value in your business.
In this episode:
- Mapping the customer journey from cold ad to five-figure upsells
- Speed-to-lead: why contacting prospects immediately is critical
- The art of downselling
- Understanding objections and reasons prospects don’t buy
- Guaranteeing results as a first downsell
- Using check-in calls to upsell and demonstrate value
Resources Mentioned In The Episode:
Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models
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| 0:00.0 | Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, |
| 0:05.5 | sponsor the show here at Perpetual Traffic. |
| 0:08.5 | Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners. |
| 0:14.0 | So head on over to perpetualorffic.com to apply to be a sponsor of this show. |
| 0:18.7 | This is an area where most businesses fall off. |
| 0:22.3 | Here's the application of what works foundationally in marketing. |
| 0:25.3 | How do we connect to the customer from cold ad to upsell five-figure product? |
| 0:30.9 | You've just visually mapped out what is at the core of many of the things in Alex's book. |
| 0:35.7 | If somebody can't buy doesn't qualify, what do you do with |
| 0:38.4 | them next? Number one. You're listening to Perpetual Traffic. All right, I get it. You're a small |
| 0:49.3 | business, you're a startup, you're a lean team. Everyone's doing dozens of different things, |
| 0:53.4 | and you've got to move fast and be smart to compete with the big guys and the big gals. You're a lean team. Everyone's doing dozens of different things and you got to move fast and |
| 0:54.8 | be smart to compete with the big guys and the big gals. You've seen their endless resources. You |
| 1:00.7 | know they are power. They have more money than you. But you can level the playing field and all their |
| 1:07.2 | data scientists and their massive teams. Finally, the secret weapon that you have |
| 1:13.5 | is Active Campaign AI. The Active Campaign AI suite is built exactly for you, the small |
| 1:21.2 | business, the startup, the lean team. It's the secret weapon that saves the average user |
| 1:25.9 | up to 13 hours a week. Just think of what you could do with 13 hours a week. It's the secret weapon that saves the average user up to 13 hours a week. |
| 1:28.2 | Just think of what you could do with 13 hours a week. |
| 1:31.4 | It's not about saving time on writing. |
| 1:33.2 | It's about getting predictive insights that used to be out of your reach, |
| 1:37.1 | from predicting which deals are most likely to close, |
... |
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