Hi, I'm Sarah. And I'm Helen. And this is the Squiggly Careers podcast. Every week we borrow some

brilliance from a people, a place, an article or a book, really anything that's piqued our curiosity.

And we try to turn that curiosity into something useful for you and your career. And so this week, Sarah

sent me a WhatsApp over the weekend, actually, and said,

have you seen that LinkedIn's latest Top Voices is out? Could it be a good one for us to borrow

brilliance on? And I thought, oh, that could be, that could be useful. So if you're not familiar

with what Top Voices are, it is a quarterly list that LinkedIn shares. and they do it for loads of different markets

actually but I looked at the UK top voices and it is people who are sharing things that feel

I guess very relevant right now it's like their their posts are interesting insightful

connected to what's going on in the world.

And as a list of people is a really good way to stay informed.

And I think connect with people beyond the people that you already know.

Because I think there's a bit of a risk of an echo chamber in just connecting with people that you already know.

And I think looking at this list helps you to get beyond that and sort of learn outside of perhaps worlds that you might be working at the moment.

I was also reflecting on everybody talks about like the algorithm, you know, for like whatever social platform you're on and,

you know, the algorithm means you don't always see what you want to see and it's hard to crack

the algorithm. And I'm not sure I want to spend time trying to crack the algorithm. But I do wonder

whether this is a way to at least influence the algorithm. So by following some of these people, you know, if you, you only have to

like just to engage, engage with some of their content, I am sure, or if I say I'm sure,

I'm obviously not sure. I assume you might at least stand a better chance of like seeing more

of their content and kind of maybe less of the content that you're not as interested in.

And obviously, LinkedIn is not the only way that you could like follow the work these people do.

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