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Podcasting Made Simple

The Science Behind Episode Titles That Attract Listeners | Courtney Elmer

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 19 December 2023

⏱️ 16 minutes

🧾️ Download transcript

Summary

Send Us a Text Message If you've never explored the psychology behind podcast listener behavior, you're missing out on a wealth of insights that can help you attract new listeners. In this episode, Courtney Elmer shares the subconscious triggers that influence why someone clicks play on your podcast and how to use persuasive language that compels them to keep coming back for more. Get ready to discover the psychological "secrets" that will help you title your episodes to increase listeners an...

Transcript

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0:00.0

You're listening to Podcasting Made Simple.

0:04.6

Have you ever spent hours planning a podcast episode that you know is packed with value, but it only gets a handful of downloads when you publish it?

0:12.5

Why is it that some episodes get higher engagement than others?

0:15.8

Why is it that some podcasters grow faster than others?

0:19.4

Why is it that even though you know you have tons of

0:24.3

helpful knowledge and insight to share, your listeners overlook your podcast in favor of other more

0:30.9

popular shows? I'm Courtney Elmer and today you're going to discover the answers to these questions

0:35.9

that every podcast host has asked themselves at one point or another. And if you've never delved into the fascinating

0:41.7

psychology behind listener behavior, then you're missing out on a wealth of insights that can

0:48.4

help you attract and engage new listeners. And by the time we finish here today, you will know the psychological secrets that

0:57.7

will help you increase listens week over week. Plus, you're going to walk away with a deeper

1:02.4

understanding of the subconscious triggers that influence why someone clicks play or not. And how to

1:10.6

apply persuasive language to keep them

1:13.8

coming back for more. Because despite what you might have heard, growing a podcast is not about

1:19.8

increasing your listeners, as much as it is about increasing your listens. And when you know how to

1:26.4

get the listeners you currently have,

1:28.4

listening to more episodes, guess what? Your listens will go up. And that, in turn, will help

1:34.0

more listeners find your show. They'll start listening. And I'll increase your listens even more.

1:38.9

And as more and more people start listening to more and more of your episodes, you will create, in essence,

1:45.6

a flywheel of organic growth to attract more and new listeners to your podcast. But how do you

1:52.2

increase listens? You're already pouring your heart into every episode you create and every

1:56.6

interview that you host. Yet you still can't seem to figure out how to get people to understand

...

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