3 Easy Vertical Video Ideas for Real Estate Agents | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 6 March 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Social media is HUNGRY for video content. It seems like every day the feeds get more and more crowded. So how is it possible for busy agents to take advantage of the unparalleled exposure that social media video can offer without spending all their time producing it? You need video ideas for real estate agents that are easy, effective, repeatable, and… yeah… vertical! That’s exactly what Jason Pantana has in this episode of This Week in Marketing. He’s going to give you three of the easiest and most effective vertical video ideas for real estate agents looking to create more quality content in less time. If you’re looking to maximize the ROI on the effort you spend making real estate videos, these ideas are exactly what you’ve been looking for, so watch or listen, right here.

Transcript

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0:00.0	Making video content for social media.
0:02.5	Instagram TikTok YouTube Facebook for the internet at large
0:05.9	is a significant undertaking.
0:11.5	It requires commitment, planning, effort, energy,
0:14.6	and all the stuff that you have limited resources of
0:17.2	because you're busy running a business
0:18.8	and yet video seems to want more and more.
0:21.0	Social media wants more and more.
0:23.1	If you look at the algorithms of Instagram
0:25.2	of TikTok, Facebook, or any platform out there,
0:27.5	they seem to be somewhat greedy
0:29.1	in terms of demanding more and more content from you.
0:31.2	It's getting more and more crowded in the feeds
0:33.4	and taking more and more energy and effort
0:35.2	on your part to win.
0:36.8	And so there's a massive challenge.
0:38.2	How do you keep up?
0:39.8	Do you just stop?
0:40.6	Well, that's not gonna work because look at the opportunity.
0:42.8	Social media has given businesses
0:45.2	unparalleled access to consumers from a marketing standpoint
0:48.2	in a way that was never before imagined,
	...

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