For the majority of my life I have been passionate and dedicated about changing lives and growing businesses through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow. their

tactics, their mindset techniques to help you and your business grow.

Join me as we take it to the next level.

Welcome to the Tom Ferry Show.

Hey, welcome back to the Tom Ferry Show. You and I both know, especially if you started

the 98 Challenge, that people rarely achieve their ambitions. You know, I want to do this, I want to do that, I want to do this, I want to make this much money,

I would have this kind of car, this kind of health, this kind of relationship.

Most people never get their ambitions. What they always get is their standards. Think about it.

What's your standard for income? What's your standard for your relationship? What's your

standard for health? Meaning what's the number you don't go below?

You'll buy a house to make sure you get to that number. What's your standard

around paying your taxes? Do you pay them on time every time or are you always

behind and always in a struggle? Those are your

standards. Last week I challenged you to look further in the future and figure out

how you're going to set a goal and execute on 90 day cycles to really achieve

your true potential.

And you know what I was really trying to help you do?

To break out of your standards and set a new standard. To raise the bar on your business, to raise the bar on your life.

That's what I'm talking about. We rarely reach our ambitions. We rarely do, but we always get our standards. So the question is

how do we up our standards? How do we raise the bar? It's one thing to just write

it down. It's one thing as I asked you to do to commit to 90 days of discipline of doing

the right things of you know do the thing have the power it's one thing to do that

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