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SaaS Interviews with CEOs, Startups, Founders

3 Demand Gen Tactics That Paid off Big time

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 18 May 2023

⏱️ 26 minutes

🧾️ Download transcript

Summary

Transcript

Click on a timestamp to play from that location

0:00.0

I'm very excited to share this recording with you guys, which happened at our conference,

0:04.3

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

0:10.7

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

0:14.9

into revenue graphs, real tactics, and real growth metrics.

0:25.7

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:30.1

If you'd like to subscribe, go to getlatka.com.

0:34.2

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:46.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:55.0

So hi, I'm Pradesh. I lead marketing at Sprinto.

1:00.9

I don't know how many of you partied last night. I did. So I'm a little off. So please bear

1:06.1

with me if I speak something, if I'm off a little bit. But yeah, happy to see so many people here right after lunch.

1:14.1

This is very encouraging.

1:15.1

So let's make this, I hope I make it count.

1:18.6

A little about me.

1:20.1

I've been in the B2B space for more than 10 years.

1:24.1

Mostly I had my own startup, a SaaS startup, which got acquired.

1:29.3

After that, I worked with another B2B bootstrapped startup, where I took them from half a mill to 5 mil revenue in three years.

1:37.3

And now I'm with Sprinto, my current startup.

1:40.3

I have to pitch Sprinto that's part of the program, but I promise to keep it short.

1:46.0

Sprinto is in the hot space of compliance automation software where we help companies

1:51.0

get ISO SOC 2 in less than two weeks so that they can close deals faster.

1:57.0

Now that's out of the way.

...

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