It is June, which means it's halfway through 2025.

So in this episode, Colin and I are going to be breaking down three trends we're seeing in the crater economy, all leading up to our first big event, Press Publish, NYC, coming to Brooklyn on September 4th.

Colin?

That's Press Publish, NYC, September 4th in Brooklyn.

You're going to get all the details in this episode.

Samir and I are going to be there.

We hope to see you there as well.

All right.

If you guys make it to the deep end of this episode, let us know.

All right.

So I said this to you before we started,

but I really do feel like the crater economy is at cruising altitude. Explain that. It just feels like there's no longer these like major pop moments in our industry. And that used to happen a lot with like this company raised X millions of dollars to enter the creator economy. This creator launched

ex-business or did X deal. Or even this creator reached some insane milestone. Obviously,

one of the most recent ones that happened this week is Mr. Beast crossed 400 million

subscribers, which is more people than live in the United States of America.

That's a massive number. He's the largest channel on YouTube. But a lot of this stuff just feels like,

yeah, that's big, but it's almost as expected now. Like our industry is just humming. Does it feel

like that to you? Yeah, I feel like at the high end and even the lesser known maybe middle tier,

there are so many creators who are launching new businesses, reaching new milestones,

things that would be news and noteworthy, especially for us three or four years ago.

Yeah.

That maybe would warrant an entire episode.

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