#299 - Student Interview with Ricky Mathelier - From almost quitting to growing from $3,000 to $19,000 in 3 months.
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 15 November 2023
⏱️ 29 minutes
🧾️ Download transcript
Summary
In this episode, I talk to my coaching student Ricky about his entrepreneurial journey and the lessons he learned from taking risks. Coming up with more variations helped him establish his business and became one of the go-to brands.
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Transcript
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| 0:00.0 | Coming out with more skews helped establish your brand as one of, if not the go-to brand for this type of product. |
| 0:09.0 | I don't think we talk about this enough with Amazon brands, e-commerce in general. |
| 0:14.0 | Having variations is more than just having more skews that people could potentially buy to make more money. |
| 0:22.1 | But having more variations helps establish your brand. |
| 0:32.9 | What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam. |
| 0:38.2 | I've got another special guest interview for you guys today. I'm here with my friend Ricky |
| 0:42.9 | Mattelier. Ricky, thank you so much, man, for taking the time to stop by on the podcast with us. |
| 0:49.2 | Of course. Thanks for having me, Andy. I just did this. I heard you speak, make the intro here. |
| 0:54.0 | I just felt like I was in my car where I listened to the podcast every morning. |
| 0:58.0 | It's so fun to talk to people like in these podcast interviews because a lot of people have a similar experience where they're like, whoa, this is like a weird surreal experience because they've like listened to the podcast. So now like seeing me say it here on Zoom with them is like kind of a weird experience. |
| 1:15.6 | But Ricky, you've had some really good success lately with your brand. |
| 1:21.5 | And so we're going to dive deep into that today for the listeners to kind of talk through maybe some things that you've done recently |
| 1:28.2 | and of course lessons that you've learned, you know, along your Amazon business journey |
| 1:32.8 | through the ups and the downs. We all know that there's going to be ups and downs, right, |
| 1:36.1 | in this business journey. So to start off, though, let's just do a quick backstory of |
| 1:42.7 | why you got started with an Amazon business. |
| 1:46.3 | Like, what kind of got you interested, what motivated you to finally take action and get your brand started? |
| 1:51.6 | Yeah, of course. Thanks for asking, Andy. |
| 1:53.3 | I think it all goes back to the pandemic. |
| 1:55.9 | I think during the pandemic, we all had some more free time because us who work full time just were working from |
| 2:03.3 | home. And just personally, I just wanted to do more instead of watching Netflix all day and I |
| 2:09.3 | wanted more income. So funny stories that I started with a day trading course, I lost more money than I |
... |
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