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Built by Business: Amazon FBA, E-Commerce, Brand Building

#298 - Student Interview with Sarah Fischer - Completely pivoting from your first product and finding success

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Business, Entrepreneurship, Marketing

4.9816 Ratings

🗓️ 13 November 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

In this episode, I talk to my coaching student Sarah about her entrepreneurial journey. Ever since becoming a mom in 2020, Sarah has been looking for a side hustle like Etsy. When she stumbled upon my podcast, she decided that building her own brand was the way to go.

Sarah's business

 

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Transcript

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0:00.0

Just because something like a software, Jungle Scout, right?

0:04.0

Just because Jungle Scout says to you, right, based on your research, like is showing,

0:09.0

hey, this might be a good product to sell.

0:11.0

That does not necessarily mean for 100% certainty that that product is going to crush it.

0:16.3

And guess what?

0:16.7

There's also products, guys, that you might research it on Jungle Scout.

0:20.8

Bad opportunity, like basically it's telling you don't do this. there's also products guys that you might research it on Jungle Scout bad opportunity like

0:22.5

basically it's telling you don't do this right don't sell this product but guess what

0:26.2

what what's up guys you're listening to another episode of selling on Amazon with

0:36.5

Andy Isam.

0:45.5

I have a special guest for you guys today on the podcast. Sarah Fisher, the founder of LaDi Dottie is joining us on the podcast today.

0:49.2

Sarah, thank you so much for taking time to share some thoughts with us today.

0:51.1

Of course. Thanks for having me, Andy.

0:58.0

Now, a lot of our podcast listeners, they really enjoy hearing like these startup stories, right?

0:59.4

From people just like them. And honestly, I was in that same boat back in 2020, February of 2020, I think it was,

1:05.5

when I recorded those first eight episodes.

1:08.4

At that time of our business, I'm just trying to remember. We launched in July of

1:12.0

2019. So February of 2020 would have been roughly seven months into the business, right,

1:18.7

of selling, right? If we launched, we're selling seven months in. We were maybe doing a few

1:23.1

thousand dollars a month, like nothing crazy. Like no crazy amount of sales. So it's crazy because now when I talk right on the podcast, our sales are a lot higher.

1:33.3

And I think, at least for me, when I consume other people's content, when I hear stories

1:37.9

about people saying, I'm selling $50 million a year on Amazon, da-da-da-da-da.

...

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