295 Myths of Marketing by Grant Leboff

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 4 September 2020

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?

The world of marketing is abound with a staggering number of misconceptions, fallacies, and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-marketing-grant-leboff

Transcript

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0:00.0	This is Grant Leiboff, author of Myths of Marketing,
0:03.5	Vanish the Misconceptions and become a great marketer,
0:06.5	and you are listening to the Marketing Book Podcast.
0:09.5	Welcome to the Marketing Book Podcast, helping you keep up with the smartest
0:15.4	thinking in the quickly changing field of modern marketing and now here's your
0:20.2	host Douglas Burdett.
0:22.2	Hello and thanks for joining me on the market Here's your host, Douglas Birdad.
0:22.6	Hello, and thanks for joining me on the marketing book
0:25.4	podcast, where each week I publish an interview
0:27.6	with the author of a new marketing or sales book
0:29.6	and which was named by Forbes
0:31.4	as one of 11 Smart Podcasts that will keep you in the know. named by
0:35.0	LinkedIn as one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn as one of 10 podcasts that will make you a better marketer.
0:40.0	Don't worry about taking notes.
0:41.0	You can find links to everything linkable in this
0:43.2	episode's website page at marketingbook podcast.com. And since you're a listener to the
0:49.4	marketing book podcast and I read every book featured on the show if I can recommend a specific
0:54.4	marketing or sales book or any other resource that I know of for whatever situation
0:58.6	you find yourself in feel free to connect with me on LinkedIn where we can chat and I will do my best to get you pointed in the right direction.
1:06.4	I produce this podcast to help us both keep up with the latest ideas that matter most in the quickly changing and somewhat overwhelming world of
1:14.8	modern marketing and sales. My day job is running a marketing agency that helps
1:19.7	manufacturers and industrial companies grow faster by taking a sales-based approach to marketing.
	...

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