294 Life After The Death of Selling by Tom Searcy

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 28 August 2020

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Life After The Death of Selling: How to Thrive in the new Era of Sales by Tom Searcy and Carajane Moore

It is estimated that almost 1 million jobs will be eliminated in the traditional role of “salesperson” in the next 5 years in the United States.

The signs of change are all around us. Buying processes have been altered in very specific and critical ways. The natural implications are that we must change the way we sell when our buyers change the way they buy from us. The sea change for what has been traditionally called selling has already started and momentum is building.

If sales is the engine that drives revenue and subsequently business growth, how are sales leaders and their people to react to the changes driven by technology, regulation, and governance in the marketplace? We are entering a new era of sales, and adaption is imperative for reps, managers, and executives.

In Life After the Death of Selling: How to Thrive in the New Era of Sales, Tom Searcy and Carajane Moore lay out for the senior executive, front line sales leader and the salesperson what their roles will be and how to leverage new techniques to not only survive this dramatic change but to thrive and grow.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/life-after-death-selling-tom-searcy

Transcript

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0:00.0	This is Tom Sierci, co-author of Life After the Death of Selling, How to Thrive in the New Era of Sales.
0:07.0	And you are listening to The Marketing Book Podcast.
0:12.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:20.0	And now here's your host, Douglas Burdett.
0:23.6	Hello, and thanks for joining me on the marketing book
0:26.4	podcast where each week I publish an interview
0:28.6	with the author of a new marketing or sales book
0:30.6	and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the
0:35.4	know and named by LinkedIn as one of 10 podcasts that will make you a better marketer.
0:41.5	Don't worry about taking notes. You can find links to everything
0:43.4	linkable in this episode's website page at marketingbook podcast.com. And since
0:49.2	you're a listener to the marketing book podcast and I read every book featured on the show if I can
0:54.2	recommend a specific marketing or sales book or any other resource that I know of for
0:58.7	whatever situation you find yourself in feel free to connect with me on LinkedIn where we can chat and I will do
1:04.8	my best to get you pointed in the right direction.
1:07.8	I produce this podcast to help us both keep up with the latest ideas that matter most in the quickly changing and
1:14.3	somewhat overwhelming world of modern marketing and sales. My day job is running a
1:19.5	marketing agency that helps manufacturers and industrial companies grow faster by taking a sales-based
1:25.5	approach to marketing. To learn more about the problems we solve and how we do it, visit
1:30.0	sales artillery.com and if you're one of the many many listeners who's left a review
1:36.6	on Apple Podcast I want to drop a little something in the mail to thank you details
1:41.7	after the interview all right enough yen, let's get on with the show.
	...

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