296 Content Marketing Engineered by Wendy Covey

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 11 September 2020

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors.

Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond.

By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-marketing-engineered-wendy-covey

Transcript

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0:00.0	This is Wendy Kovey, author of content marketing engineered, build trust and convert buyers with technical content.
0:08.0	And you are listening to the Marketing Book Podcast.
0:12.0	Welcome to the Marketing Book Podcast. marketing book podcast
0:15.0	podcast helping you keep up with the smartest thinking in the quickly changing field of modern marketing and now here's your host, Douglas Burdett.
0:25.0	Hello and thanks for joining me on the marketing book podcast where each week I publish an interview
0:29.6	with the author of a new marketing or sales book and which was named by Forbes as one of
0:33.9	11 smart podcasts that will keep you in the know and named by LinkedIn as one of
0:39.0	ten podcasts that will make you a better marketer. Don't worry about taking notes.
0:43.5	You can find links to everything linkable
0:45.1	in this episode's website page
0:46.8	at marketingbook podcast.com.
0:49.9	And since you're a listener to the marketing book podcast and I read every book featured on the show,
0:55.0	if I can recommend a specific marketing or sales book or any other resource that I know of for whatever
0:59.9	situation you find yourself in, feel free to connect with me on LinkedIn where we can
1:04.7	chat and I will do my best to get you pointed in the right direction. I produce this
1:09.5	podcast to help us both keep up with the latest ideas that matter most in the quickly
1:14.7	changing and somewhat overwhelming world of modern marketing and sales. My day
1:19.1	job is running a marketing agency that helps manufacturers and industrial companies grow faster
1:25.1	by taking a sales-based approach to marketing.
1:28.2	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:33.0	And if you're one of the many, many listeners
1:35.9	who's left a review on Apple Podcast,
	...

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