294. Self Storage Income: The Best FREE Resource for Self Storage Investors
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 29 April 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
When we started Self Storage Income, there were just two of us. We were quickly burning through tens of thousands of dollars a month, giving out as much free information as possible to anyone investing or looking to invest in self storage. And today, we’ve upgraded…now it’s costing us hundreds of thousands to keep this podcast and platform going. So… why keep doing it? In this episode, we’re sharing the entire backstory of Self Storage Income.
But we’ve also got a very special guest: George Mortimer, the brains behind Self Storage Income and AJ’s first hire to run the entire operation! AJ, Connor, and George are sharing how Self Storage Income started, why we give so much information away for free, how the podcast grew so rapidly (thank you for listening), and how making your competitors better ends up helping you.
If you’re a long-time listener of the podcast, we want to thank you for helping us build the self storage industry that we’re proud of today! If you love the show, please give us a review on your favorite podcast platform so we can reach more self storage investors and operators!
What you’ll learn in today’s show:
- Why (and how) Self Storage Income started and why we share industry-leading information for free
- The real reason we’re happy to break even on giving away education for self storage investors
- New self storage services we’re providing that will upgrade your facility and portfolio
- Why having competent competitors will actually make YOU richer in the long run
- Our secret weapon behind Self Storage Income and the brains running the operation
—
Growing Wealth in Self-Storage 2.0 https://www.selfstorageincome.com/book
The Inner Circle https://www.selfstorageincome.com/inner-circle
Get our FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
🖊️ Enter our survey for a chance to win a signed copy of AJ’s Book: https://form.asana.com/?k=da0pR8v74pC8OEgx9dgKRQ&d=1203571084143207
🌳 Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/
Transcript
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| 0:00.0 | Welcome to self-storage income, everybody. |
| 0:04.8 | And I'm excited today because we have, for the first time ever, we are technically introducing, I guess. |
| 0:12.0 | It's so crazy, right? |
| 0:13.0 | Like, it shouldn't be introducing, but it technically is because it's on podcast. |
| 0:17.8 | But we have George here with us. |
| 0:20.0 | So a lot of people, especially in the self-storage |
| 0:23.8 | ecosystem, self-sorage income ecosystem, no George. But Connor, I think this is the first time |
| 0:30.3 | we've ever had him on. It's freaking wild. Like you think about how long self-storage income has been |
| 0:34.8 | around. Yeah. It's been a minute. Yeah. And This is the first time we've got George in the house. |
| 0:39.8 | Why we have not done this sooner? I don't know. I don't know. I'm glad it's happening now and really, really excited to have you here. Always awesome to see you. And I'm looking forward to doing more of these in the future. So we're going to be, you know, diving into all kinds of great topics, sharing a bunch of different things. But why don't we just have George give like a little rundown of who you are, what your story is. How'd you end up here in this room with us? Yeah, 100%. I mean, yeah, I'm excited to be here. I mean, like you were saying, AJ, like people inside the community know who I am. We've met at all of our events and everything, |
| 1:12.3 | but a lot of people, maybe they just listen to the podcast. you were saying AJ, like people inside the community know who I am. We've met at all of our events and everything. |
| 1:12.3 | But a lot of people, maybe they just listen to the podcast or got the book. |
| 1:15.7 | And so they're like, they have no idea everything that's going on behind the scene. |
| 1:18.4 | So I feel privileged to be on the other side now being on the podcast as opposed to being a listener. |
| 1:24.3 | So excited to be here. |
| 1:25.8 | That's right. |
| 1:26.6 | It's awesome. |
| 1:27.2 | And you've been with us now for seven years? |
| 1:30.3 | Yeah, something like that. |
| 1:31.3 | Seven years. |
| 1:31.9 | And funny enough, a lot of people don't know, but the whole self-storage ecosystem and |
| 1:38.1 | everything else, I mean, George was my first hire and it's all here because George has been |
... |
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