293: Do Open Houses Actually Work?

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Entrepreneurship, Realestatepodcast, Realestate, Realtoreducation, Realtor, Business

4.9 • 809 Ratings

🗓️ 17 March 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Open houses—love them or hate them, they’re back in the real estate conversation. But do they actually work? And more importantly, should YOU be doing them?

In this episode, we revisit a topic we haven’t discussed since way back in Episode 11—open houses! A lot has changed in the market since then, and we’re diving into why open houses nearly disappeared, why they’ve made a comeback, and what you need to know if you’re hosting one in 2025.

We share our personal experiences, including how Katy recently broke her open house drought, what Alissa has learned about preparing agents to host them, and why safety concerns are still top of mind. Plus, we reveal the key prep steps that can make or break your turnout (spoiler: just throwing a sign in the yard isn’t enough).

Tune in to hear:

How the evolution of the market has impacted open houses
What we tell sellers when they ask for an open house
The safety concerns every agent should consider
The biggest mistakes agents make when hosting
Our checklist for a successful open house
Why the right preparation can double your turnout
How to use open houses to build relationships (and land listings!)

If you’re on the fence about open houses or just looking for ways to make them more effective, this one’s for you!

Key Quotes/Takeaways:

"Your seller is going to ask for an open house. Whether or not you want to do one is a different story." — Katy
"A lot of agents think open houses are just for buyers, but I got more listing leads from them than buyer leads." — Alissa
"Safety is my number one concern. It’s not about 'wasting' my weekend—it’s about being in a house alone with strangers." — Katy
"If you don’t prepare, don’t be surprised when no one shows up. A little effort makes all the difference." — Alissa
"An open house isn’t just about selling a house—it’s a chance to sharpen your skills, meet people, and grow your business." — Katy

Products, People & Previous Episodes Mentioned:

Episode 11 “Open House Tips”
Email Templates 101
Brand new Agent Open House Checklist for FREE here!

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to [email protected]

Transcript

Click on a timestamp to play from that location

0:00.0	And so I do try to save them for emergencies.
0:09.0	That's not the right word.
0:11.0	That's the story of the listing.
0:14.0	Like there are things that those people in that open house maybe wouldn't realize if you the listing agent weren't there.
0:24.7	I'm holding this house open because it has no show.
0:26.3	Do you want it?
0:32.4	Two weeks later, I do it again with the whole checklist done.
0:33.9	It never stopped.
0:38.0	Hi, y'all. Welcome to Hustle Humbly.
0:41.9	It's Alyssa and Katie and we are two top-producing realtors in the Baton Rouge market.
0:45.5	We work for two different companies where we should be competitors, but we have chosen community over competition.
0:47.1	The goal of our podcast is to encourage you to find your own way in business.
0:50.8	So stop comparing yourself and start embracing your strengths.
0:54.6	Hi, Alyssa. Hey, Katie. Welcome. It's like an open house. Yeah. Oh, I should have brought some like
1:00.0	a tray of cookies. Oh, like staged it like an open house. Yeah. Okay, so I didn't. Well, missed
1:07.4	opportunities. Welcome to episode number 293.
1:12.1	It is St. Patty's Day.
1:13.8	Yay.
1:14.4	On top of all this, we would have had the perfect theme.
1:17.0	Oh, man.
1:17.9	God, I really dropped the ball.
1:19.4	Sorry, you too. We let you down.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Alissa Jenkins & Katy Caldwell, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alissa Jenkins & Katy Caldwell and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.