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The How of Business - How to start, run, grow and exit a small business.

291: Personal Branding with Melva Robertson

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7522 Ratings

🗓️ 27 January 2020

⏱️ 55 minutes

🧾️ Download transcript

Summary

How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva has authored chapters in two books, and recently released her debut book available on Amazon titled, Congratulations! It's a Brand: The entrepreneur's guide to birthing the brand, identifying the target audience, and increasing visibility.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Transcript

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0:00.0

Welcome to the how of business with your host, Henry Lopez, the podcast that helps you

0:10.2

start, run, and grow your small business. And now, here is your host. Welcome to this episode of the

0:17.6

how of business. This is Henry Lopez. And my guest today is Melva Robertson. Melva,

0:23.1

welcome to the show. Thank you. I'm excited to be here. Yeah, I'm looking forward to this conversation.

0:27.7

We're going to chat about Melva's personal journey, how she got to where she is today. And then

0:32.9

her specialty now is on personal branding in part and show she's going to share her insights,

0:39.1

her tips, or experiences on building a personal brand. If you want to receive more information

0:44.7

about the Howa business, including the links to the show notes page for this episode,

0:49.3

just text the word biz, B-I-Z, to 31996. So Melva Robertson is an experienced publicist, a writer, a public

0:58.3

relations professional, and the speaker. And throughout her career, she has generated positive

1:04.2

media campaigns on a local, national, and even international level for both large

1:10.0

organizations, as well as individual clients.

1:13.1

She's worked with clients ranging from professional athletes, authors, designers, magazine editors,

1:19.2

and also nonprofits. Mova has authored chapters in a couple of different books, but recently she

1:26.3

released her debut book, which is available

1:28.9

on Amazon titled, Congratulations, It's a Brand, the Entrepreneur's Guide to Burthing the Brand,

1:36.1

identifying the target audience, and increasing visibility. She's also the founder of the

1:41.6

Own Your Own Movement. We'll chat about what that is, but it consists of entrepreneurship and branding summits, as well as the, she's also the founder of the Own Your Own TV show. Melva lives in Marietta, Georgia. So once again, Melva Robertson, welcome to the show.

1:59.3

Thank you. Thank you again. I'm excited to be here.

2:02.4

Yeah, looking forward to this conversation.

2:04.4

So you studied, if I've got it right, mass media communications, and then got a master's in professional writing in school.

2:13.2

Is that right?

...

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