290 Brand Bewitchery by Park Howell

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 31 July 2020

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact, and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.

But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact.

Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft, and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.

When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.

The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Click here for this episode's website page with links mentioned in the interview...

https://www.salesartillery.com/marketing-book-podcast/brand-bewitchery-park-howell

Transcript

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0:00.0	I'm Park Howell the author of Brand B Witchery how to wield the story cycle system to
0:06.2	craft spell binding stories for your brand and you are listening to the marketing
0:11.2	book podcast. listening to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:18.6	in the quickly changing field of modern marketing.
0:22.0	And now here's your host, Douglas Birdette.
0:25.0	Hello, and thanks for joining me on the Marketing Book Podcast, where each week I publish an interview
0:30.4	with the author of a new marketing or sales book and which was named by Forbes as one of 11 smart
0:35.4	podcasts that will keep you in the know and named by LinkedIn as one of 10 podcasts that will make you a better marketer.
0:43.0	Don't worry about taking notes.
0:44.0	You can find links to everything linkable in this episode's website page at
0:47.8	marketingbook podcast.com.
0:50.7	And since you're a listener to the marketing book podcast and I read every book featured on the show,
0:55.6	if I can recommend a specific marketing or sales book or any other resource that I know of for whatever situation you find yourself in, feel free to connect with me on
1:04.3	LinkedIn where we can chat and I will do my best to get you pointed in the right
1:08.4	direction. I produce this podcast to help us both keep up with the latest ideas that matter most in
1:15.0	the quickly changing and somewhat overwhelming world of modern marketing and sales.
1:19.6	My day job is running a marketing agency that helps manufacturers and industrial companies grow faster
1:25.8	by taking a sales-based approach to marketing.
1:29.0	To learn more about the problems we solve and how we do it, visit sales dot com and if you're one of the many many
1:36.0	listeners who's left a review on Apple Podcast I want to drop a little something in the
1:41.1	mail to thank you. Details after the interview.
1:44.7	All right, enough yacken! Let's get on with the show!
	...

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