290. Debriefing 3 Consecutive Million Dollar Years (Offers, Profits & Lessons)

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 17 March 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it really take to make a million dollars, three years in a row? Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief each of her three million dollar years, including how the offers, team structure, expenses, and profit margins varied between years 1, 2, and 3. Plus, Dielle gets honest about the lessons only business owners who’ve reached this rare 2% revenue milestone have the hindsight to share. Connect with Dielle: https://diellecharon.com IG: @diellecharon Listen to Dielle's last episode: https://link.chtbl.com/Q4fO-vVp Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kuficala CEO, episode 290. What does it really take to make a million dollars
0:05.8	three years in a row? Sales coach D.L. Sharon has hit seven figures annually for three years now,
0:11.9	without ever having more than 200 buyers in her ecosystem at any one time, proving that sustainable
0:17.8	success isn't necessarily about volume, but rather selling smarter.
0:22.9	In today's case study, we debrief each of her $3 million years, including how the offers,
0:28.5	team structure, expenses, and profit margins varied between years one, two, and three.
0:34.1	Plus, D.L. gets honest about the lessons only business owners who've reached this
0:38.5	rare 2% revenue milestone have the hindsight to share. Welcome to Cubicle to CEO, the podcast where
0:48.7	we ask successful founders and CEOs, the business questions you can't Google. I'm your host, Ellen Yin. Every Monday,
0:56.5	go behind the business in a case study style interview with a leading entrepreneur who shares
1:01.1	one specific growth strategy they've tested in their own business, exactly how they implemented
1:06.5	it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey,
1:13.6	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:27.3	Hey friends, welcome back to the show.
1:29.7	Today I have D.L. Sharon, my friend, joining us for the second time.
1:34.6	If you haven't heard DL's previous episode on our podcast, it's all around her sales call process and how she gets her and her clients near 100% conversion. So we'll make sure to link
1:45.9	that below in the show notes if you haven't tuned in yet. But Diel, welcome back.
1:50.1	I'm so excited to be here. Thank you, Ellen. Oh my gosh. So excited to have you. Today's case
1:55.4	study is super interesting because we're looking at how you've maintained a $1 million plus revenue year,
2:03.5	three years in a row, which I think is incredible because there's a lot of entrepreneurs
2:06.8	who hit this major milestone and then it's hard to maintain sometimes. So it's going to be
2:12.2	really cool to look back at the last three years. Of course, before we get into that, we always have
	...

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