29) Saving the face of sustainability and getting publicity for your conscious brand with Orchard and Broome’s Stephanie Sica
Green Dreamer: Seeding change towards collective healing, sustainability, regeneration
Kaméa Chayne
4.8 • 694 Ratings
🗓️ 7 July 2018
⏱️ 36 minutes
🧾️ Download transcript
Summary
If you're interested in learning how working with a publicist can elevate your work, or what doing PR for yourself might look like, this is an episode for you.
What do we need to have in place before we pitch our work to the media (or work with publicists to do so) to increase our chances of getting featured? From a PR perspective, what does sustainability need to garner more attention from the public? Founder of Orchard and Broome, the first PR agency to selectively represent sustainable and ethical brands, Stephanie Sica, shares her wisdom with us.
HIGHLIGHTS
[3:43] Stephanie: “I love the innovation and creativity that sustainability offers.”
[7:46] What Stephanie does to create work/life balance as an entrepreneur.
[8:36] One thing eco-creatives and entrepreneurs can do to increase reach and credibility.
[10:11] How to know when a brand ready to work with a PR agency.
[11:52] Why it’s important for brands to have of a budget and invest in long term relationships.
[14:38] What it means for entrepreneurs do do PR for themselves.
[16:48] What brands should look for in a publicist.
[21:40] Stephanie: “I think we need to work hard to stress the inclusivity of sustainability and the idea that sustainability can be for everybody.”
[28:00] Stephanie: “I don’t compare myself to others because I wouldn’t be where I am today if I didn’t do things my way.”
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
Transcript
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| 0:00.0 | I have a quick but important ask. As you're probably aware, Green Dreamer is an independent |
| 0:07.9 | podcast and we don't take on corporate advertisers to fund our work because we don't want those |
| 0:13.7 | considerations to influence our curiosities or our abilities to question whatever it is that we want to question. |
| 0:22.3 | So if you value and believe in our work, this is our call out. |
| 0:26.8 | We need your direct support in order to continue this podcast. |
| 0:30.7 | And you can help us out so, so much through a paid substack subscription to my newsletter at |
| 0:37.3 | camaya.substack.com or through a one-time |
| 0:40.4 | donation at greendreamer.com slash support. It really means a lot to have you here and we're so |
| 0:47.6 | grateful for whatever form or level of support that you're able to share with us. |
| 0:54.4 | Sustainability is typically seen as either Boho, crunchy, vegan, lesser quality, |
| 1:02.2 | or more so these days seen as unattainable. |
| 1:07.0 | If there is more inclusivity in association with sustainability, I think it'll get more and proper attention. |
| 1:15.8 | If you're curious how PR can elevate your work, how to get started finding a good publicist, and what it means to do PR for yourself, if you had to do that, this is an episode for you. |
| 1:29.3 | What do we need to have in place before pitching our work to secure press features to increase our likelihood of getting featured? |
| 1:35.5 | And from a public relations perspective, what do we need to help sustainability go from being |
| 1:41.2 | a niche topic to being widely discussed all across the board. That's just the tip |
| 1:46.8 | of the iceberg of what you'll hear today. Now, I want to take a quick moment to say hello if you're |
| 1:51.4 | here for the first time. I'm so honored to have you tune in. And if you'd like for me to send you a |
| 1:56.2 | short email every Sunday with some highlights from the past week on the podcast, you can head to |
| 2:01.4 | greendreamer.com to sign up. I look forward to connecting with you there. And now to our |
| 2:06.4 | episode, let's dive in. Hey, it's Kamea Shane, and this is Green Dreamer, a podcast for |
| 2:15.3 | creatives, visionaries, and entrepreneurs dreaming of a sustainable future. |
... |
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