28) Girlfriend Collective's Co-Founder on its powerful launch strategy and cultivating a loyal customer base

Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

kaméa chayne

Nature, Alternative Health, Society & Culture, Philosophy, Health & Fitness, Science

4.9 • 661 Ratings

🗓️ 5 July 2018

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

How was Girlfriend Collective able to launch so powerfully to establish itself in the athletic wear space as a conscious fashion startup? What does it take to cultivate a loyal audience and customer base that's eager to support and share all that we do and create? Today, Girlfriend Collective's Co-Founder Quang Dinh shares his wisdom with us.

HIGHLIGHTS:

[7:31] Quang: "Now, with the rise of the internet, to be able to build a product that means something is a lot more powerful because the content to consume is a lot easier today than word of mouth in 2005."

[7:59] Quang's inspiration to start Girlfriend Collective.

[9:25] The team's greatest challenge in creating their product.

[11:49] Kamea: "Can you walk us through the thought process behind your powerful launch strategy?"

[12:52] Quang: "We felt like we had something so strong that I wanted to give this stuff away and know that [customers] were going to come back."

[14:23] Kamea: "How certain were you that you were going to get this return on investment when you first launched that free leggings campaign?"

[15:14] Quang: "We had a lot of skeptics..."

[15:56] Quang: "All the feel-good stuff is always tertiary."

[18:39] Kaméa: "What does it take to get a [conscious] brand seen in today's digitally-driven landscape?"

[24:12] Kamea: "On an individual level, what do you think a single consumer can do to help improve the recycling industry in the U.S.?"

Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

Transcript

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0:00.0	Hey there, this is your host, Kamea. I hope you had a restful holiday season and that your start to this new year has been all of the things that you might need during this time.
0:11.7	As we move deeper into 2025, first of all, I'm so excited to share the many conversations we already have in the pipeline for you this season.
0:20.5	So definitely stay tuned
0:22.2	and make sure you're subscribed to my Substack newsletter, which you can find at camilla.substack.com.
0:29.9	And I also just want to share that our call for your direct support continues as well, because
0:34.7	independent media is more important than ever, and every contribution,
0:39.4	no matter how small or large, really helps us out so much. So if you haven't already, we invite
0:45.0	you to join our Patreon or Substack membership or contribute a gift of any amount at
0:50.5	greendreamer.com slash support. If you need a planner for the new year, you can also check out
0:56.5	our fundraising green dreamer planners at green dreamer.com slash shop. Thank you so, so much for
1:03.7	whatever forms of support you're able to share with us. For now, enjoy the show. I think we had a lot of skeptics.
1:11.9	People were like, oh, this is a scam.
1:13.9	It's too good to be true.
1:15.8	Water bottle of leggings made fair tray, and they're giving away for free,
1:18.7	and this is total BS, you know.
1:20.1	But as soon as they got the product, that's when we really saw, like, you know, the snowball effect.
1:27.5	How was Girlfriend Collective able to so quickly establish itself in the athletic
1:32.7	wear space as a conscious fashion startup?
1:35.5	What does it take to cultivate a loyal customer base that feels so emotionally connected
1:40.8	to your brand that they'll champion, support, and continuously share what you do.
1:46.3	That's just the tip of the iceberg of what you'll hear today. I want to take a quick moment to
1:50.8	thank our sponsor, Connecta, which is a digital sourcing platform connecting ethical brands and
	...

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