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Hello, everybody, and welcome to another episode of the Syria Sellers podcast by Helium-10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrears organic conversation about serious strategies for serious sellers of any level in the Amazon or Walmart world. And we've got another episode now of PPC talk that we do every few months. And for the first time in a while, we're going to have Vince back. It's funny. I was like, Vince, I think it's been a while. He's like, no, I just did it two months ago. I look. It was like seven months ago.

Time flies when you're having fun, right, Vince? It's like May.

I was like, yeah, I'm pretty sure it was just a few weeks ago. Like, nope. It's been a while.

So anyways, Vince, you know, that's the one thing about PPC is, you know, like, you know, we can't do a, you know, a keyword research web, our webinar, a keyword research podcast like every eight weeks. It'll be pretty much, you know, the same thing. That's why I actually just finished those a few weeks ago was the first time in over a year. But PPC, you can like, you know, step away from, for six, eight weeks. And every single time, you'll have like two, three, four, five things or more that are new. That's absolutely true. There's definitely been so a lot of new things I'm excited to talk about on both sides, you know. Excellent. With the, since we last spoke. Yep, yep. Let's do it. So, I mean, some of this stuff I don't even, you know, fully know about, I've, I've been really actually diving deep into the current atomic. You know, I didn't have time to do that for the longest

time. And some of this stuff, I don't even, you know, fully know about it. I've been really actually diving deep into the current atomic. You know, I didn't have time to do that for the longest time, and I've been doing it lately with all 150 plus of my campaigns. And it's some of the things I actually don't recognize. So I'm actually going to ask you about some of those on here today. But the very first thing, before I forget, I wanted to talk about is something

that I keep getting at.

It's something that I am curious about too, all right?

So in Atomic, the kind of default thing that we have is that when you find a keyword, let's

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