It's time for episode number 288 with my friend Brittany Tivinsky.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Sometimes social media can't so overwhelming, right?

You just feel like you got the hang of Facebook groups and then Instagram and you've got your email list and your text list and you've built a mobile app and you're like,

my gosh, how many different ways can I communicate with my customers?

And just then a new platform

comes along. And either you're in one of two camps. You're excited to try this brand new platform,

or you're feeling like, oh, crap, I've got yet another thing to keep up with. Well, today,

we want to uncover some truths about the platform TikTok, because one thing's for sure, 2020 will always be remembered

for, yes, the very first stay-at-home orders in quarantine. But second, what did you do during

quarantine? And that was you made random, crazy TikToks with your grandma. So how is TikTok

evolved throughout 2020? Well, today I'm sitting down with Brittany Tivinsky,

who is a boutique owner and a social media consultant. And we're going to talk about what

TikTok really means and how to use it for your business today. Because as 2020 evolved,

really, TikTok did take on a life of its own and has supported many, many small businesses

and help them to grow their audience.

And if you've been a part of the hub for any period of time, you've probably heard me say this,

it's that money follows eyeballs. It's not about having yet another platform where we're constantly

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