Hey guys, welcome to episode number 287 with my friend Jasmine Boudry.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance

and the happiness that we all seek?

Let's hear from those insiders,

experts, and strategists

that actually make it happen.

I'm your host,

Ashley Alderson from the boutique hub,

and I can't wait to chat.

Hey guys, if you took part in our virtual retail summit happening this summer after our regular boutique summit was canceled, you had a chance to meet my friend Jasmine. She was one of our guest

speakers on a panel during the summit. And ever since then, I've been so excited to have her on the

podcast because not only does she have big box buying experience, she also has her own boutique and she helps others through her platform, the boutique teacher, learn how to run successful and profitable stores.

So without further ado, my friend Jasmine is a speaker that is highly regarded across our industry. And she

shares so many helpful tips every single day, you guys, on her Instagram when it comes to

marketing and profitability in every angle in business. Now, through Shift Stylehouse, she is

able to test a lot of the theories and strategies that she shares with her real-life clients.

So today on this show, I was really excited to ask Jasmine about assortment planning and

inventory management, open-to-buy plans, and how to make sure that not only do we know our

customers, but we're serving our customer exactly what she needs. So get ready. This is such a

great episode. I know you guys are going to take a ton of

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