Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business

agility through customer experience, employee experience, and digital transformation.

I'm your host, Greg Kielstrom.

The Agile World podcast is brought to you by TechSystems, an industry leader in full stack

technology services, talent services, and real world application.

For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com

and read my latest articles, or get a copy of my latest book, Meaningful Measurement of

the Customer Experience, now available on Amazon and other retailers.

Hi, my name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.

Today, we're going to talk about the role of customer data and CDPs in the organization

of the future.

Tealium, which offers a customer data platform and serves over 1,000 businesses around

the world, recently released a report entitled The Organization of the Future, in which

this relationship between customer data and delivery on the promise of true one-to-one

personalized marketing in a customer-centric data privacy-focused world is discussed.

Tell me to discuss this topic further.

I'd like to welcome Heidi Bullock, Chief Marketing Officer at Tealium.

Heidi, welcome to the show.

Thanks for having me, Greg.

I'm excited to be here.

Yeah.

...