287. $5K in 30 Days: Relaunching a Business After A Work Hiatus

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 24 February 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program. With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048 (~$5,200 USD) in revenue. The book didn’t just sell—it worked as a high-converting funnel, tripling inbound coaching inquiries and landing her podcast invitations that expanded her visibility. This case study breaks down how a well-positioned low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive high-ticket conversions. Thank you to The Easy Flow Life who supported Ellen in the National Mrs. America Pageant: https://theeasyflowlife.com/ Get $200 off Simi's LinkedIn Content & Sales System when you use code 'CEO200' at checkout: https://coach-simi.com/cubicletoceo Connect with Simi: https://coach-simi.com Newsletter: https://coach-simi.com/email https://www.linkedin.com/in/simiawokoya IG: @coachsimi Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Keep Acolda CEO, episode 287. After nearly a year-long maternity break,
0:06.2	career and job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching
0:12.0	business upon her return. The solution she tested? A self-published book priced at 2699
0:18.2	or about $34 USD, designed as both a revenue stream and a lead generation
0:24.5	tool for her premium coaching program. With no paid ads and just organic marketing, Simi
0:30.2	leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies of her
0:37.3	book in 30 days, generating about $5,200
0:41.0	in revenue. The book didn't just sell. It worked as a high converting funnel, tripling
0:46.6	semis imbound coaching inquiries, and landing her podcast invitations that further expanded
0:52.0	her visibility. This case study breaks down how a well-positioned
0:55.8	low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive
1:02.3	high-ticket conversions. Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:13.4	the business questions you can't Google.
1:16.0	I'm your host, Ellen Yin.
1:17.9	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:22.4	who shares one specific growth strategy they've tested in their own business,
1:27.2	exactly how they implemented
1:28.7	it, and what the results and revenue were. You'll also hear financially transparent insights
1:34.6	from my own journey bootstrapping our media company from a $300 freelance project into millions
1:40.6	in revenue.
1:50.6	Hi, everyone.
1:51.6	Welcome back to the show.
	...

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