Packaging in retail, like on the shelf, is a far, far more important factor in the purchasing decision, right?

Because a customer is walking around.

I think about it.

You're walking through Walmart.

You're looking at the shelf and right.

Oh, that product looks legit.

Oh, this toy looks legit.

But it's packaged.

Everything is packaged.

It's in a cardboard box.

It's in a sleeve.

It's on a little hanger.

Right. Everything is packaged. It's in a cardboard box. It's in a sleeve. It's on a little hanger, right? So the packaging makes a huge impact on whether or not the customer decides to buy that product or not.

Now, Amazon is different.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam. In this episode, we're going to talk about the art of packaging standing out on Amazon.

Now, packaging can make a huge difference in the long-term success of your brand.

Where I think a lot of people get the misconception though on the importance of

packaging is they think that the packaging is going to help get more sales. Now, let's like think

through this logically about the customer experience, the customer journey shopping on Amazon.

Because shopping and retail is different,

right? If you were to go to Walmart, walk through the doors and walk around Walmart,

that customer experience is different than someone going to Amazon.com and typing in a keyword

...