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The Side Hustle Show

284: From Active to Passive Income: From $25 an Hour to 6-Figure Launches

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 24 May 2018

⏱️ 45 minutes

🧾️ Download transcript

Summary

When Abbey made $8000 from her 1000-person email list, she knew she was on to something. Over the last several years, Abbey Ashley has gone from earning $25 as a virtual assistant, to coordinating monster 6-figure launches of her own product. I actually met Abbey at the bar during Traffic and Conversion Summit. Her “Virtual Assistance Is My Jam,” t-shirt caught my attention and I had to know more. Eight months pregnant with her first daughter, she couldn't imagine putting her child in day care just to go back to work at a job she hated. So she started devouring everything she could find online about working from home and virtual assisting. Before long, she'd landed her first clients and booked enough work not to have to go back to her old job when her leave was up. Eventually she started subcontracting out some of the work, which was her first taste of passive income. As some of her clients were doing really well selling online courses, Abbey tried to enter that world as well. Her first course launches were major flops. Then she did what all good entrepreneurs do when a first attempt doesn’t go as planned. She looked at what went wrong, made the necessary changes, and tried again. She pre-sold her next course idea to the tune of $8000 from a 1000-person list. Her second launch generated $40k in sales, and 6 months later her next launch generated $160k in sales. Tune in to how Abbey walked The Side Hustle Path, her actionable hacks and strategies along the way, and how she built and sold her online course even without a huge audience starting out. Full Show Notes and PDF Highlight Reel: From Active to Passive Income: From $25 an Hour to 6-Figure Launches

Transcript

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0:00.0

Side Hustle Show 284 from Active Income to Passive Income.

0:05.0

What's up? Nick Loper here.

0:08.0

Welcome to the Side Hustle Show because Happy shouldn't be confined to an hour.

0:12.0

I'm excited to introduce you to Abby Ashley from

0:15.4

the virtual savvy.com. Over the past several years Abby has taken her business

0:20.2

from freelancing as a virtual assistant, while maternity leave actually, to building an agency with other VAs working under her to teaching others how to start their own VA business.

0:30.0

It's the side hustle path, right, from freelance to agency to product.

0:34.0

And during that time, Abby went from making 25 bucks an hour

0:36.8

when she was first starting out to earning 8 grand in pre-sales

0:39.6

when she first launched her product,

0:41.0

all the way up to $160,000 for each of her last couple of

0:44.9

the launches from one to one to one to many. Awesome story with some incredible

0:49.4

and inspiring results. Stick around here at how Abby walked this path, her actionable hacks and strategies along the way,

0:55.6

and how she's built and sold her online course, even without a huge audience starting out.

1:00.3

Notes and links for this one, along with a free PDF highlight reel summary with all of

1:04.0

Abby's top tips from the call are at side hustle nation.com slash Abby a b b b e y

1:12.0

now Abby is a hustler who wasn't afraid to take chances and make things happen but

1:16.2

she still had a lot to learn about running an online business and that's where

1:19.2

our sponsor Skillshare.com comes in. Skillshare is the online learning community

1:24.0

with over 20,000 classes in marketing, business,

1:27.2

social media, and tons more.

1:28.8

Basically, any skill you need

...

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