Welcome to another episode of Greg McKeown podcast where we explore of

course the disciplined pursuit of less but better.

I'm Greg McCure and the author of essentialism and of effortless and I have the distinct pleasure

of introducing a guest whose work exemplifies the very essence of what we discuss here.

Joining us is Laidie Clots, a trailblazer in the world of behavioral science,

and a master of the art of subtraction.

As a professor at the University of Virginia, Laidi has carved a niche and understanding how our decisions

can be shaped for greater sustainability, efficiency, and overall impact by the simple yet profound act of subtracting

ladies book subtract to the untapped science of less challenges this

conventional add more mentality and opens our eyes to the power

not only of less exactly but simplification in general. His insights have not only revolutionized approaches in design,

but some invaluable lessons for everyday lives.

In today's conversation, we will delve into how subtracting rather than adding can lead to more meaningful and effective outcomes.

It's about redefining our understanding of value, of efficiency in a world often emphasizes more ever so more

more of the time. So get ready to unlearn and relearn with us as we explore the untapped science of less with the insightful

lighty clocks. So, Welcome to the show.

Thanks, Greg.

Great to be here. I love that you said unlearn, right? That's an element of subtracting

and that's a hard one. So nice.

Just launches into this subject to help us see why you thought it was important enough

to write about subtraction that you invested all of that energy

that you did into writing this book. Why?

...