283: Bruno Borie

I'll Drink to That! Wine Talk

Levi Dalton

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4.8 • 1K Ratings

🗓️ 4 August 2015

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bruno Borie is the proprietor of Château Ducru-Beaucaillou, in the Saint-Julien commune of Bordeaux.

Also in this episode, Erin Scala gives the 1855 Classification a recount.

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Transcript

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0:00.0	I'll drink to that where we get behind the scenes of the beverage business.
0:05.1	I'm Levy Dalton.
0:06.1	I'm Erin Scala and here's our show today. Oh, The Bordeaux classification of 1855 has had a lasting effect on the wine industry and has maintained a powerful presence in the marketing of Bordeaux wine.
0:36.8	Things began when Napoleon III requested a classification for the wines on display at the
0:41.8	Exposition Universal in Paris.
0:44.0	These grand world fairs were important cultural statements for emerging nations.
0:49.0	The fairs were opportunities to show off new technologies
0:52.0	and to celebrate various aspects of regional culture,
0:55.0	from the arts to cuisine.
0:57.0	They also served as information hubs, where interdisciplinary ideas were exchanged.
1:02.2	Advances on display in one industry sector might spark a revolutionary
1:05.7	advancement in a different sector.
1:09.4	When 1855 rolled around, Paris was set to host a major world fair and Emperor Napoleon III
1:15.2	had just begun his reign. The exposition success was of importance to him and
1:20.1	there was also an intense desire to outdo the London Exposition that had just dazzled the world in 1851.
1:28.0	Emperor Napoleon III put his cousin, Prince Napoleon in charge of the Exposition, and they had a palace of industry built to rival
1:36.1	London's Crystal Palace.
1:38.9	The Parisian structure was extremely large, approximately three football fields long and one football field wide.
1:45.8	Still a few satellite buildings had to be built to accommodate the large number of exhibitors.
1:51.5	In addition to celebrating culture, Napoleon made this exposition different from others by giving it a marketplace error.
1:57.0	Just about everything inside the palace was for sale, with price tags.
2:02.0	This market-like exhibition gave the event a
	...

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