282 - They Thought We Were Ridiculous - Andy Luttrell

You Are Not So Smart

Science, Psychology, Brain, Business, Mental Health, Culture, Neuroscience, Mind, Health

4.6 • 1.8K Ratings

🗓️ 3 March 2024

⏱️ 69 minutes

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Summary

In 1974, two psychologists, Daniel Kahneman and Amos Tversky, as the New Yorker once put it, "changed the way we think about the way we think." The prevailing wisdom, before their landmark research went viral (in the way things went viral in the 1970s), was that human beings were, for the most part, rational optimizers always making the kinds of judgments and decisions that best maximized the potential of the outcomes under their control. This was especially true in economics at the time. The story of how they generated a paradigm shift so powerful that it reached far outside economics and psychology to change they way all of us see ourselves is a fascinating tale, one that required the invention of something this episode is all about: The Psychology of Single Questions.

Transcript

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0:00.0	Mm.
0:02.0	Mm.
0:03.0	uh.
0:04.0	. .
0:05.0	Mm.
0:06.0	P on down into the middle of the British
0:08.0	And down into the middle of the British
0:10.0	and gay.
0:11.0	Yeah, we were cool, we got by the you. Welcome to the You Are Not So Smart Podcast.
0:27.0	Episode 282. Oh, In 1974, two psychologists Daniel Kahneman and Amos Diverse worked together to forever, as the New Yorker once put it,
0:57.0	change the way we think about the prevailing wisdom before their landmark research went viral in the way that things went viral in the
1:21.0	1970s was that human beings are for the most part. in the
1:25.0	1970s was that human beings are for the most part rational optimizers who are always making the kinds of decisions and judgments
1:30.0	that best maximize the potential of the outcomes under their control.
1:36.9	This was especially true in economics, where they were trying to understand the behavior of
1:41.8	marketplaces.
1:43.6	And the assumption, the wisdom of the day
1:47.7	was that, yeah, there's some irrationality here and there,
1:51.2	but it's random. They didn't see human error as something that could be
1:56.8	predicted, something that was systematic, but that was all about to change around 1974.
2:05.0	And the story of how this happened, how Amos Tversky and Daniel Kahneman created this paradigm shift,
2:11.0	so powerful that it reached far outside economics and psychology.
	...

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