282. Mastering Self-Storage Operations: Marketing, Maintenance & Growth
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 4 February 2025
⏱️ 29 minutes
🧾️ Download transcript
Summary
Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
In this episode of Self Storage Income, Conner breaks down the key strategies for maximizing self-storage profits through seasonality management, smart marketing, and operational efficiency. Learn how to adjust your approach throughout the year to maintain high occupancy rates, reduce costs, and boost revenue.
What You’ll Discover:
- 📈 How to optimize marketing budgets for seasonal shifts
- ❄️ The impact of seasonality on self-storage occupancy
- 🔑 Strategies for managing employees and operations year-round
- 🛠 Essential maintenance tips to avoid costly mistakes
- 💡 How to scale your self-storage business efficiently
Whether you're new to self-storage investing or managing multiple facilities, this episode is packed with actionable advice to help you succeed in any market condition.
🎧 Tune in now to unlock your facility’s full potential!
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself. https://cedar.cc/feasibility-studies/
🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207
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Transcript
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| 0:00.0 | What you really want to be doing is looking at the lifetime value of that tenant and making sure that you're not paying more to get that move in than you actually end up capturing. |
| 0:10.1 | Let's say we bid a multiple of 10 and we only can get a multiple of five out of that tenant. |
| 0:16.1 | We're actually losing money. |
| 0:17.4 | We're bringing in somebody. |
| 0:18.4 | We're losing money. |
| 0:19.1 | It doesn't work. Welcome everybody to |
| 0:26.8 | the self-storage income podcast. You've got me, Connor Skeen, hanging out with you today. |
| 0:32.0 | Thanks so much for joining in, hanging out with us. The support throughout the years has just been |
| 0:37.4 | absolutely incredible. |
| 0:38.7 | We were looking at downloads and listens and all the things the other day. |
| 0:41.4 | And it's amazing to see this self-storage podcast just blowing up, going crazy. |
| 0:47.4 | It's so exciting to see. |
| 0:48.6 | Happy to be here. |
| 0:49.6 | I know AJ and I really pride ourselves on getting on here, sharing information with you guys, welcoming you to our inner circles, all of those things. |
| 0:58.6 | And it's just, it's amazing. |
| 1:00.0 | You know, we're always talking about the rising tide, lifting up all ships, right? |
| 1:03.2 | So you guys listening in, downloading all the information, going out, utilizing it, finding your own facilities, going and working with firms, you know, |
| 1:12.0 | getting facilities, all that kind of stuff. It's amazing to see. So, so excited. Today, you've got |
| 1:17.5 | me hanging out. AJ's off doing something cool and fun. I'm not sure what it is, but he's busy today, |
| 1:22.6 | nonetheless. So we're going to hang out. We're going to run through a few things. Me being heavily focused on the operations side of things. I wanted to jump in today and just share with you guys some insights on seasonality. You know, what do we look at when we're looking at facilities, at employees, so on and so forth. When we look at seasonality and how those things change throughout the year and impact us, |
| 1:45.8 | especially in the regions that we're in. Something to take away and to think about as well |
| 1:50.2 | is there's a lot of regions throughout the United States that might not be impacted by such |
... |
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