Welcome to the Not Old Better Show. I'm Paul Vogel-Zang and this is episode number

282.

Hi, this is Paul Wohlzang, host of the Not Old Better Show, you've got the right place and the right program.

And today's show is in conjunction with my ongoing work with Mary, Furlong and Associates. Along with Mary Furlong I attended the It's Never Too Late

Start-Up Business Pitch Competition at AARP, the American Association of Retired Persons Innovation Labs in Washington, D.C.

recently.

This was a unique event, an event that features the leading edge startups from across the country,

the startups pitch their ideas that will shape the future of how we all age regarding health, wealth, and self solutions. The AARP Innovation Labs are

committed to engaging the best and the brightest startups to identify challenges

and solve big issues that impact us all as we age.

Of course, the innovation part of the name Innovation Labs has a long history at AARP. AARP was built on innovation and has always worked

toward developing solutions that create opportunity and solve problems for people

55 plus in age. It's part of the DNA at AARP.

Additionally, AARP has long recognized the longevity economy,

the economic opportunity that America's older population represents.

And AARP has actively encouraged product developers and marketers to respond to this longevity economy with solutions focused on

interest and needs of people age 55 plus. While at the event I spoke to all the

participants and in today's episode in interview we're speaking with David Cohen

CEO of Voxelite and most notably Sunscreener.com. Let me introduce David in just a minute and first tell you about this cool product that

Boomers and those of us over age 55 will love because we need it.

We all know we need to avoid the harmful effects of the sun and using sunscreen products of at least

SPF 15 rating is highly encouraged. However, most of us don't put enough sunscreen on and often we're out in the sun

...