282. AMMA — Beyond Business Cards: Building Real Relationships

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Management, Entrepreneurship, Marketing

5.0 • 538 Ratings

🗓️ 18 July 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you tired of the transactional nature of networking events that lead nowhere? What if you could build a bulletproof referral network that consistently brings in your best cases? Michael Mogill, a master of strategic partnerships, has cracked the code. In this episode of The Game Changing Attorney Podcast, Michael reveals the secrets to building genuine, long-lasting professional relationships from scratch. He shares real-life examples of how strategic partnerships have not only skyrocketed his business growth but also led to unexpected personal success. If you're skeptical about the value of networking, prepare to have your mindset transformed. Tune in and learn: How to go beyond the superficial exchange of business cards and create long-lasting relationships Strategies to get the best cases and clients referred to you The true value and bottom-line impact of networking ---- Show Notes: 00:00 – Introduction 03:15 – How to get Michael Mogill to answer YOUR question on The Game Changing Attorney Podcast 04:35 – Practical steps to build a strong referral network from scratch 08:16 – How Michael approached networking and referrals in the early years of Crisp 10:42 – The professional benefits of developing strategic partnerships 14:44 – The personal benefits of developing strategic partnerships 17:57 – Tips for genuine networking and going beyond simply exchanging business cards 20:26 – Why the best networkers give without asking for anything in return 23:24 – Closing and final thoughts ---- Links & Resources Google Rolodex Starbucks Crisp Coach CaptureNow Gary Falkowitz Chris O’Brien Captorra Fortune 500 Fur Bus 40 Under 40 LinkedIn ---- Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #148 Randy Kessler – The Power of Strengths-Based Leadership #154 Conrad Saam – Data Over Guesswork: The Strategies Behind Effective Legal Marketing #241 AMMA – The Brutally Honest Guide to Public Speaking

Transcript

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0:00.0	you can accomplish exponentially more by collaborating than you could if you were just trying to do
0:07.2	something individually. When you're helpful to a lot of people, that's your intent and that's the
0:11.0	approach that you take, you become very valuable. I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:24.1	I've built my business through practice, not theory.
0:26.9	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:32.3	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:36.7	Our approach has been to take
0:37.7	everything we've learned about generating massive growth within our own organization and help the
0:42.1	country's most ambitious and committed law firm owners do the same for theirs. In each episode of
0:46.4	this podcast, I sit down with innovative market leaders from the legal industry and beyond to learn
0:51.2	from those who thrive in the face of adversity, challenge the status quo,
0:54.6	and define what it means to be a true game changer. This is Jessica, head of coaching strategy at
1:00.3	Chris, and today we're flipping the script for another special edition episode to get Michael's take on,
1:05.8	how to create and cultivate high impact referral partnerships, why you can accomplish
1:10.3	infinitely more through collaboration than going at it on your own, and how to break the cycle of transactional networking and develop long-lasting, valuable relationships. What's the purpose of these networking events? You get everyone together, maybe they get drunk, but then ultimately, what did you come away from that? Did you grow and improve in any way? Did your business grow and improve in any way? Probably not.
1:28.0	And I think it's because that's going about networking the wrong way.
1:30.4	The right way to go about it is not so much what's in it for you.
1:33.4	It's to really think what's in it for somebody else.
1:37.1	That's coming up on the Game Changing Attorney podcast.
1:49.3	Welcome back to another AMMA.
1:51.9	Here we are another one.
1:57.4	We just record these episodes until the end of time and just keep recording, never stop recording.
	...

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