Amazon heavily favors sponsored listings.

You guys already know this, but the most critical aspect of success with your product is running good advertising campaigns on Amazon specifically.

And when it comes to placement bidding adjustments, there's a strategy that I'm liking more and more, and that is

top of search bidding adjustments.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about the Amazon PPC advertising, top of search, placement bidding strategy that I'm liking more and more.

And I'm actually going to show you guys here on screen. If you are watching on my YouTube channel, what this means a little bit more in depth,

but I'm also going to talk you through it for those of you that are listening to the audio-only version

on your favorite podcast app.

Shout out to everyone who's been subscribing to the YouTube channel, leaving reviews, giving

thumbs up, leaving reviews on the podcast, obviously. Gosh, you guys have made this the

number one Amazon FBA podcast in the United States. So I take a lot in pride in putting out the best

content that I possibly can for free to help you guys be successful with your businesses.

And when you're up and selling on Amazon,

you guys already know this,

but the most critical aspect of success with your product

is running good advertising campaigns on Amazon specifically.

So there's a lot of different strategies out there.

I'm always testing, trying new things.

I'm always testing all the different targeting types and placements and things.

And when it comes to placement bidding adjustments, there's a strategy that I'm liking more and

more. And that is top of search bidding adjustments.

...