#280 - How to run custom discounts for specific Amazon shoppers
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 4 September 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
Over the last three months, over 27,000 people have abandoned their Remy+Roo carts. If I run a promotion to encourage these people to push through with the purchase, I can add up to $3000 to $5000 in my monthly revenue.
In this episode, I talk about how you can run custom discounts for specific Amazon shoppers. Currently, I'm testing three audiences: potential new customers, cart abandoners, and repeat customers.
⬇️ Click to view my available resources!
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Over the last three months, 27,000 people have added a Remi and Rue product to their Amazon shopping cart, but not purchased it. |
| 0:10.0 | If each of them made a purchase, obviously by running a promotion, we're not going to get all those people to make a purchase. |
| 0:17.0 | But man, even if I can just get a small, small, small, small percentage of those people to make a purchase, |
| 0:21.4 | like I said, we can add an extra $3,000, $5,000 a month to our revenue. |
| 0:33.0 | What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam. |
| 0:38.1 | In this episode, we're going to talk about how to run brand tailored promotions. |
| 0:44.8 | You can actually set up custom promotions, custom discounts for specific audiences on Amazon. |
| 0:53.0 | This is a really, really cool feature |
| 0:55.5 | that Amazon released recently. |
| 0:58.1 | So I'm gonna show you guys on screen how to do this. |
| 1:00.8 | Now, if you're listening to the podcast |
| 1:03.5 | on Apple Podcasts or Spotify, probably, |
| 1:06.3 | you're not gonna be able to obviously see the on-screen content. |
| 1:08.9 | If you do wanna see the on-screen content, |
| 1:10.4 | just go check out my YouTube channel. You can find it. There's links on my website, |
| 1:13.9 | Andy Isam.com, or you can just go to YouTube and search AMZ with Andy Isam. Hopefully it shows up |
| 1:21.2 | in the search results for you. But again, I'm posting full podcast episodes over on my YouTube |
| 1:26.9 | channel. For those of you who like maybe |
| 1:29.6 | seeing my face, I don't know why you would want to see that, but more importantly, if you |
| 1:34.4 | want to see the on-screen content. So, again, we're here in Amazon Seller Central. In the main |
| 1:41.5 | menu, if you go under advertising and at the very bottom brand tailored |
| 1:46.1 | promotions that's how you're going to get to these brand tailored promotions now if you're following |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Andy Isom | Amazon FBA Seller & Agency Founder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Andy Isom | Amazon FBA Seller & Agency Founder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

