Do you struggle to book clients who actually value your work and pay premium prices?

Here's what's really wild. You don't need to lower your prices or work so much harder.

Your dream clients are already out there wanting to invest thousands. It's likely your branding

is repelling right fit clients and you don't even realize it.

I'm also going to show you a marketing tool that nobody teaches photographers how to use.

This little piece makes potential clients literally show off your work to everyone they meet and it generates referrals for years.

But it only works if you fix these critical branding mistakes first.

Hey there, my name is Sarah Petty and I went from a stressed out,

overworked mama with three babies to be named one of America's most profitable photographers

without working my kids' lives away. Now I'm the founder of

the Photography Business Institute where we provide guided support from start to finish,

whether you're a beginner photographer dipping your toes in or a more advanced photographer

with big income goals. Each week on this podcast, I'll show you how to find and serve photography

clients in a world where we can keep it free thanks to everyone having a digital camera

in their pocket. Take the first step to adding more joy and profit to your life by downloading

your free photography business tools at

Photography Business Institute.com.

So let me show you what's sabotaging your success in exactly how to fix it.

The first critical branding mistake I see photographers making is not understanding

the difference between their identity and their brand.

Look, so many photographers, they just pick a name for their business, they start marketing,

and they aren't really thinking through all the parts of their identity that make up their

...