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Worth Every Penny Joycast

#280: 7 Things I Wish I Knew Before Becoming A Full-Time Portrait Photographer

Worth Every Penny Joycast

Sarah Petty

Entrepreneurship, Business

5.03.6K Ratings

🗓️ 10 September 2025

⏱️ 14 minutes

🧾️ Download transcript

Summary

Thinking about going full-time with your photography? Before you leap, listen to this. In this episode, I'm sharing the 7 lessons I wish someone had told me before I traded my 9–5 for the camera. From pricing mistakes to burnout traps, these insights could save you years—and skyrocket your income and joy.

You don't need more hustle. You need more clarity.

• Why "busy" doesn't mean profitable (and what to do instead)
• The truth about gear, pricing, and building consistent income
• How to ditch digital files and start selling artwork that actually serves your clients

This is the pep talk—and business plan—you've been needing.

RESOURCES:

 Photography Business Tools to Get Started

37 CLIENTS WHO CAN HIRE YOU TODAY
 

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
 
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough
 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/photographybusinessinstitute

 
LOVE THE SHOW?
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Transcript

Click on a timestamp to play from that location

0:00.0

27 years ago, I made the decision to quit my well-paying job as a marketing director at an ad agency to become a full-time photographer.

0:10.0

That ended up being the best decision of my life.

0:13.9

Today, I'm founder of Photography Business Institute where I help establish portrait photographers build profitable businesses without sacrificing family time.

0:25.3

So if you're thinking about turning your part-time photography hustle into a full-time gig,

0:30.6

or maybe you're already full-time but you're struggling, these seven things could change

0:35.8

everything for your business. By the end, you'll know the secret that

0:39.2

let some photographers make $3,000 in 30 minutes while others work all weekend for 300.

0:46.5

Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three babies

0:52.2

to be named one of America's most profitable photographers

0:56.2

without working my kids' lives away. Now I'm the founder of the Photography Business Institute

1:02.1

where we provide guided support from start to finish, whether you're a beginner photographer

1:07.3

dipping your toes in or a more advanced photographer with big income goals.

1:12.8

Each week on this podcast, I'll show you how to find and serve photography clients in a world

1:18.5

where we can keep it free thanks to everyone having a digital camera in their pocket.

1:25.1

Take the first step to adding more joy and profit to your life by downloading

1:29.2

your free photography business tools at photography business institute.com.

1:36.0

Number one, ditch the digitals. This first one is sometimes polarizing, but I'm going to say it

1:42.9

anyway. Selling high-res digital files in

1:45.6

your portrait business doesn't work if you want both profit and the ability to put your family

1:51.4

first. One caveat here. I'm not talking about wedding photography or commercial business portraits,

1:58.7

things like that because you're likely going to need digital files

2:01.8

there. I'm specifically talking about portrait photography. When you sell digital files,

...

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