4.8 • 1.2K Ratings
🗓️ 27 October 2023
⏱️ 68 minutes
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Dr. Gad Saad is an Evolutionary Behavioural Scientist and Professor of Marketing at Concordia University (Montreal, Canada). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine.
Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His books include 'The Consuming Instinct', 'The Parasitic Mind', and 'The Saad Truth About Happiness'.
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0:00.0 | What's up ladies and gentlemen boys and girls around the world. |
0:21.6 | I would like to welcome you back to the real talk with Zuby podcast on today's episode. |
0:26.2 | We have got on a returning guest. |
0:29.2 | He is a professor of marketing at Concordia University by trade. |
0:35.0 | He is also an evolutionary behavioral scientist. |
0:37.7 | He has written multiple books, including the parasitic mind and a book he put out more recently |
0:43.5 | called The Sad Truth to Happiness. |
0:46.1 | And this is Dr. Gadsat. |
0:47.7 | Welcome to the show. |
0:48.7 | How are you doing? |
0:49.7 | Good to be back with you. |
0:50.7 | Thank you. |
0:51.7 | No doubt. |
0:52.7 | I'm doing well. |
0:53.7 | Ben, how are you? |
0:55.2 | You know, it's been a rough few weeks. |
0:57.7 | First, of course, because you're never pleased when you see the brutality that people can |
1:05.6 | met on each other. |
1:07.5 | But more personally, of course, I come from the Middle East. |
1:11.2 | We escaped Lebanon as Lebanese Jews. |
1:13.8 | So I know all the dynamics. |
1:16.4 | My parents were kidnapped by Fata, one of the PLO militia groups. |
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