Come with me on an expiration of self-discovery. On this podcast we decipher what's essential

as we unravel the chaos of day-to-day work

to learn how to build an essential life.

Welcome back to the What's Essential Podcast. I am your fully British, mostly

essentialist host Greg McEwen and I am so pleased to have you here for this episode.

It's going to be with Rob Deeredeck, and I'm going to get to who that is in just a moment.

But let me just back up for some context.

My biggest takeaway in writing Effortless was the idea that systems are more

important than effort, which isn't to say that effort isn't important, it's that how you put your effort into play determines what your return on effort will be.

Most of us have a sort of linear relationship with effort and results.

You put in the effort today, you get the reward today.

If you don't put the effort in today, you don't get the reward today.

That's linear results.

But residual results are completely different.

That's when you say, I'm going to use my effort today to build a system that produces results for me.

And as you improve that system, tweak it and edit it over time, that produces results for you and therefore

allows you to elevate your life to a higher and higher point of contribution.

And the thing that I was almost embarrassed about when I wrote Effortless

was to discover the ratio of my life,

how much of my effort went into just getting rewards today, one-time rewards, let's

say. And after writing Effortless, I became convinced that what I needed to do was change the ratio. Enter Rob Deerdeck.

Rob Deerdeck's famous for lots of things. He's a professional skateboarder. He's also a reality

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