We are here with Alex McCaw, the founder of Reflect.

How's it going?

Good to be here.

Thank you for inviting me.

This is your second time on the IndieHackers podcast.

I can't remember how long ago it was that you were on the first time. It was at least three or four years ago. Do you remember? It was at least three or four years ago. I can't even remember what I was talking about. I think, let me look it up. I think you were definitely still doing Clear Bit, but now you have, like, pivoted. You're episode number 15. I found. Damn. You came on in 2017. Like, you were one of the original interviewees. We were looking up Clearbit because I was like, okay, Alex has, like, moved on. You started this company Clear Bit. I think you raised funding for it. It was huge. When I was in SF, like every company was using Clearbit to look up data. Like if I wanted to find somebody's email address, I would use Clearbit. And now I looked it up and it's like this huge like enterprisey company. Like you go to the website and it says like trying to figure out like what it does. And at the top there's just a drop down that says like solutions. And you know if a company says solutions at the top like it's an enterprise company that's got like, you know, a thousand customers and is making bank. And then we looked at it up on some other website and it's making like tens of millions of dollars a year in revenue. I think it was like 40 something million. And you're not even doing that anymore.

You're like, that's cool.

I started that.

Good enough.

I'm on to the next thing.

And now you're an Andy hacker with a bootstrapped business called Reflect.

That's a crazy transition.

Yeah, that's right.

You say I pivoted.

Well, I almost pivoted my life.

I was CEO of a B2B SaaS business that was almost 200 people.

And I wasn't doing any coding or building myself.

And now I run a consumer app.

There's four of us.

We have just over 2,000 customers. And I am doing everything

myself, design development, et cetera. And it is like a complete, complete change in my life.

By the way, I was going to say that, reflect, the landing page is so sick. It's like highly unique. It's like this dark,

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